What should I do if I think a review is unfair?
Here are your options:
- Do nothing. In many cases the best response is to do nothing. If it is clear to you that the review is unfair, chances are it will be clear to readers of the review also.
- Allow your satisfied customers to come to your defense. This often happens naturally with no request or effort on your part (that’s why they’re called loyal customers). Take care to avoid even the appearance of soliciting your customers to defend you. Big brands have been harnessing the power of their best customers for years and you should too.
- You can leave a comment to the review, but take care not to be drawn into a public argument. Might be wiser to write your comment to future readers of the objectionable review (not to the person who left the review) saying something objective that exposes the illegitimacy or unfairness of the review and leave it at that. In other words, don’t respond any further to the reviewer, who might try to draw you into a tit-for-tat argument.
- You can let us know, and ask us to take appropriate action by clicking on “Report this review” and letting us know why you think the review is objectionable. Removing reviews is problematic for a number of reasons, but if we feel the reviewer has infringed on our Guidelines we may remove it or take some other appropriate action.
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KB » Business Owners FAQs
KB » Business Owners FAQs
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