The Brain Audit
Why Customers buy (and why they don't)
September 06, 2011
98
0
Basic info
Business Owner Name
Sean d'Souza
Description
A book/ebook describing the unconscious thought process customers go through when making a purchase. The book provides a fundamental approach to designing marketing copy that will sell your products.
Website
Type
Type or format of this self-study listing
Additional info
You can purchase the book on Amazon.com for less, but purchasing it from the author's websites will provide you with a number of valuable free bonuses.
Further Description
What you will learn
The seven considerations all customers have when deciding whether or not to buy.
How to "trigger" interest in your offer.
How to craft testimonials
How to handle objections
... and more
How to "trigger" interest in your offer.
How to craft testimonials
How to handle objections
... and more
Who will benefit
Any entrepreneur, marketer or small business person who is concerned about converting prospects into paying customers.
Eligibility Requirements
Prerequisites
N/A
Gender
N/A
Income
N/A
Age
N/A
Relationship Status
N/A
Price
Price
119.00
Currency
USD
User reviews
Average user rating from: 1 user(s)
A must read for any first time entrepreneur or marketer
Reviewed by PeterAnthonyGales
September 06, 2011
Last updated: September 06, 2011
#1 Reviewer
View all my reviews
My qualifications for this review
I completed, attended etc., this around
Oct
in the year
2009
Explanations
What did you like?
The book gives an excellent overview of the decision process that everyone goes through when making a purchase decision. It also made me understand better than anything else that I have ever read Read More...
What didn't work or could be improved?
This book has already been fine-tuned over the last five or more years, and since it is based on fundamental psychological and marketing concepts there is very little to change.
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